When I was young, I used to play a game on games2girls. The website shut down and I can't find it anymore. I don't know the name however I remember some details about it.
1) It was a fashion competition game where you get a budget and you can spend it on clothes.
2) There's an opponent that you need to dress better than.
3) When you beat the competitor you move to a different country and get a new story.
I hope that's good enough information.
Source: https://www.reddit.com/r/oldgames/comments/t6fd5e/old_game/